Lily Ciric Hoffmann

Lily is a creative techie in love with teaching and sharing her knowledge. With a background in journalism, UX design, education and 10 + years in the online media field, Lily is the "digital wizard" as her students call her. In her workshops, participants learn how to create effective communication strategies and tell meaningful stories using digital tools. When her digital wizard cape is off, she loves to cook, travel and play with her pet rabbit Floppy.

Digital Wizard

Lily exemplifies all that is possible in today’s digital world. With her background in journalism and curiosity about digital tools, she has mastered the ability to tell stories online and she teaches others to do the same. In addition to her sharing knowledge at multimedia workshops, she is the co-founder with her sister of Knewaira, Inc., an AI web service platform that helps users reach their learning goals. Lily is also a freelance digital media strategist who uses her Facebook group, LilyQA – Digital Knowledge Base, to share information about all things digital.

If you’re like me working hard and expecting your work/friends/family to speak for yourself, just stop and start speaking for yourself. No one will speak for you… other than you.

It wasn’t easy for her to find a niche in her industry but she found the journey rewarding. In 2001 she came to the U.S. from Serbia to study communications. She went on to pursue a college education and graduated with an AA degree in Web Authoring Multimedia followed by a B.A. in Journalism before entering the workforce.

Throughout her career Lily pivoted many times and she attributes it to simply getting to know herself. She's an introvert who writes about her challenges via “Introverts unite, but separately” on Medium. When she’s not helping someone in the digital realm, you’ll find her in the kitchen concocting a new recipe. She is a proud foodie who loves to bake. She also enjoys spending time with her family which includes an 11 year old rabbit named Floppy.

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